This is typical of the misinformation in the recent Klout backlash. Their long game is not about a single number that places you higher or lower than Snooki. it's about which communities you influence, and how much.
Why do they publicize that number, then? If anything, it seems like the misinformation is coming from Klout. It's the thing they tout on their front page, display prominently on the logged in page, etc.
