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> You might still fail if you pivot but you'll definitely fail if you stop.

I think this is a skewed way to look at it, because it doesn't take into account what happens once you failed.

Fail your startup after a year, get hired as an employee and grow your career for a few years, and you have immensely more chances to be in a good place to succeed than if you choose to push and spend years before failing your startup.

Failing is the rule for startups, by far not the exception. Persevering at some point becomes sunk time fallacy, not something to be proud of.



Yes, "failing" is not the right word, for the people in the startup. "Doing something else instead" is a better word




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