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Guess: when you validation of the problem, validation that there is money to fix the problem, but don't yet have validation that your particular solution or business mode has product-market fit.

Though I've worked at a few startups, I don't have enough experience to know to know the above generally applies. But if there isn't a market for your product, no amount of effort is going to fix it. I don't mean existing market, sometimes good products make their own category ... but you need to have evidence that is true.



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