This is the kind of deliberate, small moves that someone like Apple can do to slowly grow into a media empire. Make "big" deals with small fish and get people onboard.
>A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free. As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.
And this is a perfect way to do it - those who want it will jump right in, those who don't know but are interested have ways of experiencing it. And the biggest fans? They get it for free since they already have season tickets.
>A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free. As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.
And this is a perfect way to do it - those who want it will jump right in, those who don't know but are interested have ways of experiencing it. And the biggest fans? They get it for free since they already have season tickets.