Oh no I am speaking of licensing the graphics engine underneath to devs so they can distribute their own standalone games in the app store, without users having to download this app.
It seems like it'd be pretty easy to have do "something" on a server, and then just mail you the package you need to submit to Apple, given a few extra bits of data.
To the point where I've been thinking about doing it for a long while, but clearly someone was way ahead of me. :)
Any particular reason? I'm not working on this particular project, I have no idea what the dev has planned. I like imagination, but I don't like speculation. So I'm just not in the mood to speculate on it.