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I noticed that you're aiming a couple of your projects at kids.

What are your thoughts about EDU platforms like SmarTots? Other than expanding the reach of your app are there any sorts of features such as click analytics, reporting for parents or achievements that are appealing to you?

http://techcrunch.com/2011/10/24/smartots-raises-750000-offe...

(Disclosure- I'm an early employee there and focus on dev support, so it's not merely an academic question!)




xiaoma, I was really interested in smart tots sdk and really want to implemented in my app but I was really having difficulty in trying to find out what the sdk does. I created an account, downloaded the sdk, looked around and I couldn't figure out what it does or how some of the stuff will show up in my app. Because of that I didn't follow thru.


Right now the documentation is definitely lagging the features a bit.

This is what we offer end customers (i.e. parents): reporting on how much their kids play which apps, breakdown by subject, feedback on how their children are doing (if implemented by the developer), organization of educational apps by subject and age level, and finally recommendations for subsequent app purchases.

What developers get is the following: parents who buy more apps than the average customer, a sales channel via parents looking for their next SmarTots app, usage data of their app broken down by demographic, and a free evaluation of their app by a qualified educator.

We're also offering a few more things on a beta-basis: a system for developers add achievements for children to earn and "anti-achievements" that we call areas for improvement. Parents have been very positive about this kind of reporting. We've also the option of sharing the achievements on FB, which can serve as another marketing channel for app-makers. Also in the pike is the tracking of user data. This will be useful for app-makers in much the same way as analytics are useful for website creators. If you can test what actions users are making, you'll have more data to help you refine and improve the app.

One thing I can offer is help getting the app integrated if you want to give it a try. Either way, thank you for the feedback!


do you have contact info i can reach you at so we can take this off line


Sure. Email bill@smartots.com and we'll take care of it from there.


it's something I have to look seriously but unfortunately my time is limited. I wanted to do this myself but a framework could be interesting. I imagine also there are some opportunities for cross-marketing.




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