Some years ago there were some serious Warnings issued from Google: Make your website fast and small! Popups will be PUNISHED! as will mobile-unfriendliness!
But in hindsight, this was a ploy from them to try and upsell AMP, which was in a lot of cases heavier than non-AMP websites, and it was a means to keep people inside of their ecosystem - and inside of their advertising network, because not all websites Google linked to had Google adverts on it.
They've given up on AMP. They've given up on improving search results quality. Dare I say they've given up on improving the web? I mean they're still putting some money into Chrome and HTTP/3 and the like.
> I mean they're still putting some money into Chrome and HTTP/3 and the like
Looking at the misnamed "Privacy Sandbox", Chrome is not just there to improve the Web (and therefore google usage), but also to control it (and steer advertisers to Google even if it undermines the Web as a whole).
I use Safari for everything except front-end web development on MacOS now. I started because it's more energy efficient but I got quite used to the UX and now I'm glad I switched.
I'm hopeful there are a lot of Mac users like me out there.
But in hindsight, this was a ploy from them to try and upsell AMP, which was in a lot of cases heavier than non-AMP websites, and it was a means to keep people inside of their ecosystem - and inside of their advertising network, because not all websites Google linked to had Google adverts on it.
They've given up on AMP. They've given up on improving search results quality. Dare I say they've given up on improving the web? I mean they're still putting some money into Chrome and HTTP/3 and the like.