> If the idea / product is any good, it'll probably catch on quickly and sales will be easy.
I would respectfully disagree with this.
There are a few startups (e.g. Facebook), whose market timing is so perfect, that it's a sure-fire hit from the start.
But I have known so many companies that had founders struggling to make sales, as their timing was off. Then some market shift occurs, and what once was hard becomes easy.
COVID is a great example of something which induces a seismic shift everywhere. Remote work companies for example, would have suddenly found sales an order of magnitude easier.
I would respectfully disagree with this.
There are a few startups (e.g. Facebook), whose market timing is so perfect, that it's a sure-fire hit from the start.
But I have known so many companies that had founders struggling to make sales, as their timing was off. Then some market shift occurs, and what once was hard becomes easy.
COVID is a great example of something which induces a seismic shift everywhere. Remote work companies for example, would have suddenly found sales an order of magnitude easier.