Oh I am sure they 100% believe it. I wonder why people always forget about the power structures. I guess that's what happens when people work what they love and money is just a positive side effect... as opposed to this being exactly the opposite for 99% of the other population.

I think you often forget about this because promises are made that they won't touch anything. So you're being genuine when you say "nothing is going to change" because that's what leadership promised.

Trying to maintain this is a major fight that generally gets you fired or you end up leaving out of frustration.

It's hard to see if when you come in with business like Postmark that is loved by its customers because you think "We're a great business and we know how to do things, why would you want to blow that up?" but you need to remember that the acquirer (ActiveCampaign) is looking out for themselves (ActiveCampaign) first.