I agree with you, such a bittersweet taste in the mouth.
I don't think that a Marketing company is the right type of company to run Postmark.
Postmark care about deliverability not about "engagement". Everything is about being sure your mail get to your clients not about how to craft marketing campaign from their product.
How much do you bet ActiveCampaign is going to add some email editor and campaign management feature to Postmark ?
I truly hope they won't touch their acquisition and let it run how it always has instead of adding feature that doesn't make sense with the product just to compete with MailChimp and other big names.
> How much do you bet ActiveCampaign is going to add some email editor and campaign management feature to Postmark ?
Seems unlikely given AC is already incredibly cheap and a simple email sender won't be sophisticated enough to convince marketing teams to move over from a full featured ESP to something simpler.
I'm also not convince this is a good fit, but for another reason: if you're a pure Deliverability Company, it's far easier to maintain healthy relations with email hosting providers and get useful information or data from them.
By contrast, if you're a Marketing Company, well 'enemy' might be bit strong but these providers will definitely be far less cooperative, and your service might suffer from it.
I don't think that a Marketing company is the right type of company to run Postmark.
Postmark care about deliverability not about "engagement". Everything is about being sure your mail get to your clients not about how to craft marketing campaign from their product.
How much do you bet ActiveCampaign is going to add some email editor and campaign management feature to Postmark ?
I truly hope they won't touch their acquisition and let it run how it always has instead of adding feature that doesn't make sense with the product just to compete with MailChimp and other big names.