I didn't realize there was a patent underpinning Strava. I guess that brings some context to why they've managed to rule this space for so long. Sure seems like a weak-sauce patent tho.

I have had an idea kicking around for a long time to democratize segments via openstreetmap data, as it seems like a silly category of data for a single corporation to have locked up. They really rustled my jimmies when they reduced the views of leaderboards created with user submitted data.

I guess everyone has until 2031 to figure this out unless they want to have some kind of silly patent fight