- SaaS companies like box flush it all on customer acquisition. Billboards on 101, google Adwords, telesales teams. See Jive's S1: $60m rev run rate and losing $2 for every buck of revenue.
- groupon, living social: customer acquisition also: web ads. Plus salesforce to call on local businesses
- four square plus everybody above: "secondary" I.e. into the pockets of founders, early shareholders and, once in a blue moon, employees.
- SaaS companies like box flush it all on customer acquisition. Billboards on 101, google Adwords, telesales teams. See Jive's S1: $60m rev run rate and losing $2 for every buck of revenue.
- groupon, living social: customer acquisition also: web ads. Plus salesforce to call on local businesses
- four square plus everybody above: "secondary" I.e. into the pockets of founders, early shareholders and, once in a blue moon, employees.