Why does Tesla sell surfboards and The Boring Company flamethrowers? I’m guessing this R&D will show up in vehicles eventually as some sort of selectable custom soundscape.
I almost wonder if someone was making the background sound for a car commercial and ended up building this, and of course, that would make it Kia IP to release.
Incidentally, Tesla cars come with a music production app called Trax [1] pre-installed, which is actually just a re-skinned fork of LMMS [2]. Perhaps Kia might port this to their in-car infotainment systems in a similar way?