I don't like when people try to find a single reason for decisions, especially in that case.
Generally there's a couple of reasons spread over time that eventually trigger a decision.
The worst part is that it's very difficult for us to make a list of these reasons because:
* We don't remember all of them
and
* We want to believe we are rational and therefore exclude the irrational reasons
That being said I think it's paramount to be able to explain your business and why it will work in few words because that way you can spread the idea within and outside the company easily.
Generally there's a couple of reasons spread over time that eventually trigger a decision.
The worst part is that it's very difficult for us to make a list of these reasons because:
and That being said I think it's paramount to be able to explain your business and why it will work in few words because that way you can spread the idea within and outside the company easily.