Instead of increasing every one's pricing they should have added a FOMO tier giving people early access to new content before anyone else.
Additionally to get people to think twice before unsubscribing increase the price for new subscribers but keep existing subs at the lower rate. You cancel you can't get that rate back.
FOMO vs resolution would have been brilliant, and grandfathering in is a great way to keep people around (even if you do something like bump them up in cost later, but still cheaper than everyone new).
Additionally to get people to think twice before unsubscribing increase the price for new subscribers but keep existing subs at the lower rate. You cancel you can't get that rate back.