That sounds totally unlike Apple. Last time I checked, Apple made its billions by selling products and software, not ads.
They do have iAds, but they specifically designed those to be as unobtrusive as possible, and developers have to decide if they want to use them in their apps.
I wonder whether Apple lost interest in iAds a little when they realised the potential of Siri to replace search: suddenly they had a better way to disrupt Google.
They do have iAds, but they specifically designed those to be as unobtrusive as possible, and developers have to decide if they want to use them in their apps.