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I assume there are capable people working at these large TV companies who can ascertain reasonably well what kind of demand there is for a dumb TV.

Also, TVs went from dumb to smart, so empirically, sufficient buyers voted for smart even when they had an option for dumb. The alternative is all the manufacturers simultaneously pulled all dumb TVs out of the market even though selling them would provide a competitive advantage in a razor thin profit margin business, which does not seem likely.




Would be interesting to know why consumers want smart TVs so much.

Some smart TV features are indeed necessary if you want to watch anything via streaming (i.e. any halfway relevant modern series). But as GP said, you can usually get those via some kind of HDMI stick.

So one explanation might be that most people want to watch Netflix but don't know this is possible with a dumb TV + stick as well. Or they know this but don't understand why fiddling with two devices would be preferable to having one device where everything is built-in.

So far that's a reasonable stance, I believe - especially if you don't know all the tracking smart TV vendors already have done. This might change though if ads and other overtly user-hostile features are rolled out more widely.


Personally, I'm really into cable management and hate clutter. Having one less external device to plug in helps with that. It's not like a Roku or Apple TV or Fire Stick can't track you and show ads in all the same ways a Smart TV can, so it's hard for me to see the downside. Since you have to login to most of these services anyway, even if you're watching Netflix on a Linux laptop, they're still tracking you. I guess at least Samsung isn't tracking you on top of Netflix if you're just watching on a dumb monitor, but frankly, the way to handle that should be, if market-based, Smart TV providers that don't do content recognition and interest-based advertising, and if that doesn't work, legal regulation that bans abusive practices. We shouldn't be stuck with 80s technology forever because devices with integrated computers will inevitably be used for spying.


Consumers want to be able to just plug in their TV and press the Netflix button, nothing wrong with that.

Even after spending tens of thousands on home theatre equipment I struggle to understand why I should want to use some kind of stick to watch netflix from.


Why would you want a TV to be needlessly tied to an online service that can be turned off tomorrow? When Netflix stops providing its streaming service (or makes breaking changes to its API) a TV with Netflix support integrated now is wasting compute, menu space, physical buttons on remotes, etc. on a dead service. I would expect just about every TV to outlast Netflix unless it's treated poorly.


> I assume there are capable people

Never a great assumption really.

> working at these large TV companies who can ascertain reasonably well what kind of demand there is for a dumb TV.

Companies are focused on maximizing profit. Demand is secondary.

The hardware cost difference between a smart TV today and a dumb TV is negligible, but the loss of years of spying on you and serving you ads isn't.


    Also, TVs went from dumb to smart, so empirically, 
    sufficient buyers voted for smart even when they 
    had an option for dumb
This is one of those areas where consumerism/capitalism trips over itself and leads to sub-optimal outcomes.

The implicit assumption here is that this must be what consumers want, because it's what they "voted" for.

But voting (whether democratic elections, or just free-market consumer spending choices) only leads to optimal outcomes when the "voters" are sufficently knowledgeable in terms of both general domain knowledge and the choices themselves.

For all but the simplest choices (say, a choice between a bucket with a hole in the bottom and a bucket without a hole in the bottom) this is difficult.

There's no reasonable way for consumers to know how shitty the inbuilt OS/apps of a "smart TV" will become over time, or what onerous software updates the manufacturer will pump out, etc. A lot of this stuff is difficult or impossible to know even for savvy, educated people looking for a TV.

I wonder what sort of reaction you have when a successful, legally approved medicine turns out to cause death or injury in the long run, or merely proves to be ineffective. Or when a specific model of car develops problems after a couple of years.

Do you say, "well... this is clearly what consumers voted for?"


> There's no reasonable way for consumers to know how shitty the inbuilt OS/apps of a "smart TV" will become over time, or what onerous software updates the manufacturer will pump out, etc. A lot of this stuff is difficult or impossible to know even for savvy, educated people looking for a TV.

Maybe, but it has been a decade since smart TVs became prevalent, and I would bet everything I have that if you put a dumb TV for sale next to a smart TV in Costco, no matter how shitty the software on the smart TV is, the smart TV will be chosen enough times that the dumb TV maker goes out of business.

This is not about what should the consumer do. This is about what the consumer will do. And they will choose to pay $30 less in exchange for giving all their viewing data to the TV manufacturer. Try to educate them otherwise, I doubt it will be successful.

There is also more data out there than ever before in history about TVs, but I doubt most people would ever care enough to read in depth reviews on rtings or whatever.


Right. Capitalism often leads to suboptimal outcomes (everybody owns a TV somewhere between "mildly annoying" and "downright terrible") because there's no reasonable way to know better, so consumers choose based on the one thing everybody understands: price.

    There is also more data out there than ever 
    before in history about TVs, but I doubt most 
    people would ever care enough to read in depth 
    reviews on rtings or whatever.
You can read all of the reviews you like, but the conclusion is the same: you effectively cannot buy a non-smart TV now.

There's also the larger issue of whether it's reasonable for consumers to do so. Educated, informed consumers are always the goal, but at some point this is not reasonable.

1. Consumers can't be experts on everything. Cars, prescription eyeglasses, medicine, home repairs, computers, shoes - there are simply not enough hours in one's life to become a domain expert at everything.

2. A lot of people are, frankly, not the brightest. As the saying goes, half of the people in the world are below average. I don't mean this insultingly, in fact: quite the opposite. Human beings are human beings. We are all worthy of dignity and respect. But being an uber-savvy consumer is less practical for some.


> Capitalism often leads to suboptimal outcomes because there's no reasonable way to know better

Also known as the market for lemons: https://en.wikipedia.org/wiki/The_Market_for_Lemons

Akerlof's paper shows how prices can determine the quality of goods traded on the market. Low prices drive away sellers of high-quality goods, leaving only lemons behind. In 2001, Akerlof, along with Michael Spence, and Joseph Stiglitz, jointly received the Nobel Memorial Prize in Economic Sciences, for their research on issues related to asymmetric information.


> There's no reasonable way for consumers to know how shitty the inbuilt OS/apps of a "smart TV" will become over time, or what onerous software updates the manufacturer will pump out, etc. A lot of this stuff is difficult or impossible to know even for savvy, educated people looking for a TV.

You read a few TV reviews, see that LG OLEDs have been the best choice for many years. Hard to get this wrong.


This works until a fresh MBA or PE firm takes over and decides to pump and dump, and the quality craters quicker than the reputation.


They do. But the thing is that they work for the TV vendors instead of consumers and also if all vendors are moving to the same direction, there is virtually no choice for consumers.


There is no choice because there is insufficient profit. In an industry with tiny profit margins, if there was margin to be had, surely someone would jump on it.


I love how you refer to buyers as, "voting."


Citizens United says that $1 = 1 vote, right?

Isn't that the same across the entire world?

/s




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