Love that first link; cognitive dissonance on display: We must bomb Kyiv for the Moscova! ...that somehow spontaneously exploded.

This is the same playbook they are using for the Bucha murders - "it didn't happen" plays right alongside "it did happen but was perpetrated by the Ukranians". I've read it described as a scattergun approach: the lies don't have to be consistent, or even stand up to the slightest critical scrutiny, you just spew out as many as possible trusting that one will stick.

Exactly. The goal behind propaganda isn't to lead you to believe something that isn't true, it's to lead you to believe nothing.

At that point, the lies and indoctrination become effortless.