Thanks for the retraction, and you're right: we are not going head-on against "mobile-native-jshtml5" (new one on me, but I know what you mean). I'm talking about B2G at Web 2.0 Expo New York this week. We will work up our marketing as we get closer to first hardware product launch with our partners.

Edit: we are, however, trying not to make special sauce on top of the web standards. Instead we're working with W3C and WAC to standardize device APIs progressively as we go.