All he needs to do is dig up the 100 million dollars he has buried around his yard so that he can scale to the point that taking a 300% hit on materials doesn't affect him.
Or maybe he should spend some of his billions to buy up all of the apple orchards in the region so he can better control his supply chain (and, coincidentally, that of his competitors)
And thats how monolpolisation happens. Instead of 5 or 6 moderately successful cideries meeting different market needs, we have 1 or 2 who control the entire market.
