That's probably the cheapest upgrade in the history of the state. PG&E claims the average service upgrade in California is costing somewhere between $8k to $25k.
You also have situations like my friend - his current 100 amp service is arial, but if he wants to upgrade to 200 amp service he will have to pay for buried line.
Amusingly enough you can add a separate 100 amp service arial if you convert to a duplex even if just on paper ...