This was my favorite part of "In the Plex" by Steven Levey. Sergey and Larry wanted Jobs to be their CEO. They had met with a number of CEO's in Silicon Valley and picked Jobs because of how well he impressed them. Also because he was the “He was the only candidate who had been to Burning Man". Pretty cool if you ask me. RIP STEVE
Eric Schmidt was the only candidate who had been to Burning Man, I think, although I haven't read the book (by Steven Levy, not Levey). Certainly Schmidt must have been a candidate at some point, since he got the job, and he had certainly been to Burning Man.