I think you're misunderstanding Netflix's scale and their culture. I am sure the SVOD service you architected was great but it probably wasn't Netflix scale.
Netflix's culture is heavily biased towards collecting metrics and experimenting with them. Their entire ethos is data oriented therefore they tend to capture a lot of metrics. You are terming it as a 'runaway engineering division that's lost' is unfair. You probably need to work at their scale for a while to appreciate the complexity of their business and technology needs. If it was easy to build Netflix, then everyone would.
Netflix's culture is heavily biased towards collecting metrics and experimenting with them. Their entire ethos is data oriented therefore they tend to capture a lot of metrics. You are terming it as a 'runaway engineering division that's lost' is unfair. You probably need to work at their scale for a while to appreciate the complexity of their business and technology needs. If it was easy to build Netflix, then everyone would.