I would agree that this isn't genocide, but the russian forces are playing extremely loose with civilian casualties. It's clear that Putin is trying to destroy Ukrainian culture/independent spirit which could be considered a form of genocide I guess.
Back then when Soviet Union troops were in Afghanistan, I believe, that western propaganda used the same words: independent spirit, culture, freedom, civilian casualties.
However, when USA troops came to Afghanistan... Of course american troops were fighting terrorists. They did no harm to civilians, they came to spread freedom, boost independent spirit, and significantly contributed to Afghan culture.
>the russian forces are playing extremely loose with civilian casualties.
one of the main reason for the indiscriminate shelling and bombing of the cities that Russia conducts is displacement of Ukrainians into the West Ukraine and farther, i.e. ethnical cleansing. The much smaller population left will as a a result have a [scared] pro-Russian majority and will "democratically" vote for the government of Ukraine (or whatever part of Ukraine Russia wants to hold, and they would prefer it to include Kiev as that would make it "Ukraine") doing what Russia wants.