Well, don't we have to compare things to other things to see if they make sense ?
How come all of a sudden call for violence and death is ok ? A private company can decide who's worthy of death threats ? and everybody is ok with that ? War crimes happen every day, there are actual genocides happening right now, nobody gives a flying fuck about them, but oh god, Russia ? fuck them !!! Soon enough we'll call every Russians "monsters" for not rioting against Putin
Looks like it took two weeks for the west to fall back to the classic war time demonisation.