Russia isn't going to cross NATO lines. Even if they do, NATO can defeat the Russians without nuclear weapons. I can't believe I have to say it but escalating to a nuclear war is a horrible idea.
There's still the hope that nobody, not even an imperialist Putin, would be willing to risk the total destruction of his own country if not of human civilization over some territorial ambitions.
I would say, so far Putin is proceeding rationally. He prepared his economy for this over many years, made strategic agreements with opponents of the West, and slowly built up a force which will now take a neighboring country using classic military techniques and massive imbalance of power.
Maybe the word that better describes it is 'systemically' or 'meticulously'. When I am in a mood to get drunk, I will prepare by buying the alcohol, invite friends, prepare the food, and then get myself piss drunk. Not sure if the world 'rational' fits ill conceived plans that are just well executed.