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> You're essentially proposing that less tech savvy users switch to something that requires more effort from them.

Not really. When I say meaningful alternative to Google, I mean something that is same or less effort for an average user, not more.

Ideally a perfect search engine is simple and easy to use in the default mode, but can uncover an advanced mode with a few clicks (for example ability to ban sites in results, just to give an example. This is currently lacking in Google and a solid source of advanced users' frustration).




Ah, yeah. That makes sense. Yes, the inability to block certain sites is such a terrible flaw in Google's approach.




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