Because I consider websites with obnoxious ads and a bunch of tracking "broken" Firefox gives people a lot of reason to switch, but unless they try it for themselves they have no idea what they're missing or how the pages they visit would look and be improved without all that junk.
I agree, and imho firefox should even bet more on user privacy (for example adopting strong measures against fingerprinting, and migrating away from google as a default search engine).
They recently signed a new deal with Google, and those deals more or less completely fund the development of Firefox, so I don't see a change there happening any time soon.
I think the major problem with a privacy focus from a business perspective is that not enough people care. So you have to spend both a lot of time and effort _being_ better at privacy and then also a bunch of time and effort trying to convince people that it matters.
For a minute there Firefox was running significant advertising against Chrome along these lines, and touting its improved speed, but I don't think it really moved the needle for them.
> . So you have to spend both a lot of time and effort _being_ better at privacy and then also a bunch of time and effort trying to convince people that it matters.
The good news for Mozilla is that the task of trying to inform the public on privacy issues doesn't fall to browser makers alone. Many businesses spanning multiple industries are offering services for people looking for better privacy and they're working to convince more people of the need. There are also several non-profits and online communities which are spreading the message about the importance of privacy and security. The news media also often reports on abuses of our data as they are discovered. As more and more people become aware of how they're being screwed over as a result of handing out the intimate details of their lives like candy the market will grow.
The bad news is that the largest and most powerful companies are making money hand over fist exploiting our private and personal data and they're working hard to normalize it and shield themselves from legal responsibility. The influence and money they possess, along with support from the state which also benefits by taking copies of that data for themselves is no small hurdle to overcome, but the entire system isn't sustainable if we really want freedom and equality so at a certain point the tide has to turn or we fall into total oppression.
