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Let’s not balk at prices when a newcomer stands up to Big Social. Their true customers are the advertisers, and no honest business can compete with ad-driven “free” products on price. I imagine Facebook already sells Quest at a loss, and making its future equivalent free will surely be a logical move for them to capture eyeballs—but that does not mean competitors must be free, otherwise would imply no competitor ever, apart from those backed by nation-states or shady business models.

For the record, I’m sure I’m far from the only one who 1) never had a VR headset yet, 2) would not buy a Facebook product, and 3) could buy one for US$2k+ for experiments if that means no lock-in. It’s the price of a decent laptop. Weren’t the original Oculus prices in that ballpark, before FB came in with its billions?




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