> I wonder if there's a market in the U.S. for luxury fruits
As a hobbyist rare fruit grower and someone who spends a lot of time watching rare fruit YouTube, I would say that even though all the ingredients are there, it would be a huge uphill battle.
First, let me say the amount of hype right now around rare fruit is completely insane. It's literally hundreds of times harder to get the top fruit cultivars than it is to get a new nike drop, a PS5, etc. Often they only go on sale one day a year and are completely sold out in less than a minute.
The problem though is that to build a business you need repeat customers. There aren't many people willing to pay $20+ for some weird looking fruit they've never heard of, let alone do this on a weekly basis. Similarly, there aren't many people willing to pay $20+ for a single apple on a regular basis, when they can buy apples at the store for less than a dollar.
As it currently stands, most of the people who would be interested in this don't have the money to pay for it, and most of the people with the money to pay for it aren't interested. I think YouTube has the potential to change this, but it clearly hasn't happened yet.
It would be cool to open a story in NYC dedicated entirely to rare and luxury fruit, but it would be an insane amount of work to market it. And even if you were successful, VCs would just give hundreds of millions of dollars to some Adam Neumann type who would put you out of business by selling the same things at a massive loss.
Even if you were successful, VCs would just give hundreds of millions of dollars to some Adam Neumann type who would put you out of business by selling the same things at a massive loss.
I don't think it's VCs per se. For example, Amazon is actively trying to get in to fresh food logistics of late with their stores and various acquisitions, and they are public.
It's the 21st century object sales fallacy. Significant returns only exist at scale and you can't compete with capital, so what's the point of starting a venture in object sales today? It's default-dead in the face of its eventual competition, unless you have some angle like lockdown on the object sourcing through extremely complex objects, unassailable distribution or some alternative revenue model.
I mean the person growing the mango is most likely paying a few hundred bucks per mango, on the assumption that they'll get one or two every couple years if they keep it in a container, so in comparison paying a few hundred bucks a month and getting actual fruit is a pretty good deal.
As a hobbyist rare fruit grower and someone who spends a lot of time watching rare fruit YouTube, I would say that even though all the ingredients are there, it would be a huge uphill battle.
First, let me say the amount of hype right now around rare fruit is completely insane. It's literally hundreds of times harder to get the top fruit cultivars than it is to get a new nike drop, a PS5, etc. Often they only go on sale one day a year and are completely sold out in less than a minute.
The problem though is that to build a business you need repeat customers. There aren't many people willing to pay $20+ for some weird looking fruit they've never heard of, let alone do this on a weekly basis. Similarly, there aren't many people willing to pay $20+ for a single apple on a regular basis, when they can buy apples at the store for less than a dollar.
As it currently stands, most of the people who would be interested in this don't have the money to pay for it, and most of the people with the money to pay for it aren't interested. I think YouTube has the potential to change this, but it clearly hasn't happened yet.
It would be cool to open a story in NYC dedicated entirely to rare and luxury fruit, but it would be an insane amount of work to market it. And even if you were successful, VCs would just give hundreds of millions of dollars to some Adam Neumann type who would put you out of business by selling the same things at a massive loss.