It seems that Marco's problem isn't that people are profiting off of his content; if that were the case he'd be using a more restrictive CC license. Rather his problem is that he doesn't like BI's design (nor do I, all of his complaints are spot-on). I wonder how he feels about all of the iPad apps that profit on Wikipedia content. Many of those are well designed; I bet he doesn't have a problem with those.

I think Marco just needs to choose a different CC license. Personally I wouldn't allow BI or HuffPo to do this type of thing to my content.