Not only can you switch instantly from Google to Bing, you can do the same with the indirect competitors such as yelp.
That argument is quite compelling for search, where switching is easy and other search engines are going to give you fairly comparable results most of the time. But search isn't the only market Google is in. In the advertising market the "just switch" argument doesn't hold as much weight in my opinion: what good is switching to an advertising network that doesn't generate any views? If Google can dominate advertising and analytics due to their search monopoly, does any other advertising platform stand a chance?
Disclaimer: I've never been a Google customer, and I don't really know how much competition they have in the advertising market, so I don't know how much ability they have to jack up prices etc.
That argument is quite compelling for search, where switching is easy and other search engines are going to give you fairly comparable results most of the time. But search isn't the only market Google is in. In the advertising market the "just switch" argument doesn't hold as much weight in my opinion: what good is switching to an advertising network that doesn't generate any views? If Google can dominate advertising and analytics due to their search monopoly, does any other advertising platform stand a chance?
Disclaimer: I've never been a Google customer, and I don't really know how much competition they have in the advertising market, so I don't know how much ability they have to jack up prices etc.