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>At least the corporate actors need to change behavior.

Given all that, perhaps the debate is whether that hypothetical reduction is meaningful.

I think as you rightly point out, this is the distinction that I wasn't apparently getting across well. My point is that those corporate decisions are also made at an individual level to a certain extent. A CEO or board member can make a decision that scales, but it still starts with a few individual choices. The individual consumer can make a moral decision which corporations to support with their wallet. But I don't think that will happen if people figuratively sit on their hands maintaining the status quo because it's easier to wait for some silver bullet policy or technological advancement. I think it takes moral courage for those leaders and individuals to make those hard decisions.

This is not meant to say there's no role for regulation or policy, particularly as it pertains to asymmetries or misalignment in information. It's meant to negate the idea that individual choices are relegated to some marginal effect. That same marginal impact would extend to democratic voting to support said policy; your one vote quite literally has almost no impact, but that mentality is not how change is implemented. To reiterate, I think that becomes a convenient excuse to not do everything in our power to effect change. It can be a useful rationalization for lamenting about a problem while doing little about it.

Regarding the "meaningfulness" I do think it's meaningful. Looking at the breakdown of energy use, I don't think there is a magic bullet and it will likely take efforts across multiple domains and approaches. I also think reducing the use at the demand side is one of the quickest and straightforward methods that we don't need to wait on some technological leap forward. The OP seemed to take issue with conservation in buildings...building energy use is greater than that of all transportation. It's also low hanging fruit in many cases where 10-30% savings can be had for marginal cost through conservation. If we were talking about those savings in transportation vs. food or shelter, I think the conversation would have went differently. The fact that it didn't makes me think there are other cognitive biases going on.



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