I should also add... when I was young, music from the 50s was dated. When I was starting a company, startups from the 90s felt dated. Yet we are all recycling the same concepts and emotions and hooks and human longing, in a marketing sense, just using one generation's innocence after another, so they all feel like they're new and they're the first. You can't build on a platform like that. In a pissant way that's why facebook doesn't matter, but in a bigger way it's why you need to teach children to see patterns, not just objects of good and bad.