"I think "tracking" is a bit misleading here." And I think you are playing a very glib game of apologia.
The benefits are not misunderstood, but the ramifications of being held by a company that is getting progressively more oblique and whose actions more obfuscated by marketing speak and sleight of hand PR don't make the ROI better for 'the actual product' when put under scrutiny.
The benefits are not misunderstood, but the ramifications of being held by a company that is getting progressively more oblique and whose actions more obfuscated by marketing speak and sleight of hand PR don't make the ROI better for 'the actual product' when put under scrutiny.