Their app's frequent customer program maxes out at 500 points display. I have 11000+ points. 2500 points is redeemable for a large ice cream cake. The staff writes me love letters on my box. Seriously, I have pictures.
How to do a food app right:
1. Let me customize my order with all available options
2. Store my payment details
3. Let me re-order with one or two taps.
I get hungry while coding, open app, tap recent orders, order again, pay, and I am done.
By the time I walk into the store, my food is ready. I walk past all waiting customers and enjoy my meal. :)
As an iPhone user, allowing Apple Pay in your app is a HUGE boon. I absolutely hate filling out purchase forms; the one tap + Face ID experience is impressively polished. Even though I used PayPal in the chick-fil-a app originally, I have noticed that I order CFA more often since they added Apple Pay due to the smoothness of the experience.
Even seeing an Apple Pay button on a website increases my personal conversion because using it is so seamless. Do with that what you will.
The same could be said for Google Pay, but I would enjoy that experience more if it used biometrics for authentication instead of CVV, even though CVV is probably a more logical/secure choice.
Their app's frequent customer program maxes out at 500 points display. I have 11000+ points. 2500 points is redeemable for a large ice cream cake. The staff writes me love letters on my box. Seriously, I have pictures.
How to do a food app right: 1. Let me customize my order with all available options 2. Store my payment details 3. Let me re-order with one or two taps.
I get hungry while coding, open app, tap recent orders, order again, pay, and I am done.
By the time I walk into the store, my food is ready. I walk past all waiting customers and enjoy my meal. :)