I go to one of our little local shop and place the order to go along with a beer while I wait. Drink the beer, read on my Kindle, chill to their music, and before you know it the pizza is done and I'm on my way home.
But then I haven't ordered from a chain pizza place in years. The little local shops are far better, and appreciate your direct business over using any service that adds fees, etc. I'm more than happy to pay more to help keep them around.
You're the only person in this whole thread who gets it. I hope I never become the kind of person who starts thinking about basic interactions in terms of number of seconds spent, chances of a minimum wage worker making a minor error in an order or how much I can get delivered without leaving my home office or speaking with a human.
Hah, this is really interesting! This is the one case where an "engagement" metric actually makes sense. Is your storefront inviting enough that a customer would place an order in person just to hang out for a few minutes? And does that drive sales (beer?). Incredible.
I was at a brewery/restaurant recently. They have a small beer garden attached to the waiting area. You put your name on the list for a table and can grab a beer while you wait. It took about 20 minutes to be seated but walking to our table we noticed there was no shortage of available seating. We also noticed that the beer garden prices carried something like a 40% premium.
But then I haven't ordered from a chain pizza place in years. The little local shops are far better, and appreciate your direct business over using any service that adds fees, etc. I'm more than happy to pay more to help keep them around.