Dominos is happy to offer you those coupons and deals etc, in exchange for using Dominos's preferred platform (its website, which doesn't cost minimum wage) and providing your user data (via channel tracking the coupon, logging in etc).
A decent pizza place will charge more to let you skip all that.
In the age of data and free, ad driven services, "you get what you pay for" is paramount.
Dominos is totally still aggregating data like that for over the phone orders. They just tag it with your phone number and address instead of a user account.
So they get my address, phone number, and email as user data correct? I mean what could they possibly gain from that with my benefit being free pizza and much cheaper prices. Now with Apple login they don't even gain my real email address.
That data is worth shit, the only people that care when and to where you order pizza are the NSA, and they already have your cell data and the GPS from your car. What Domino's gets is you being mildly rewarded for committing time to learning their app, which will make you more likely to come back.
Tricking people into learning non-transferable skills is a tactic. If your hard earned skills in configuring your iphone aren't going to transfer to android, neither are you.
Dominos is happy to offer you those coupons and deals etc, in exchange for using Dominos's preferred platform (its website, which doesn't cost minimum wage) and providing your user data (via channel tracking the coupon, logging in etc).
A decent pizza place will charge more to let you skip all that.
In the age of data and free, ad driven services, "you get what you pay for" is paramount.