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> but the average person is going to be charmed by the gimmick of it

> Again, normal people are unaware.

Knowing about prepending a '+' to a query term doesn't make anyone 'exceptional', and not knowing about it doesn't make anyone 'normal/avergage'.

FWIW, products are written for majority, the so called normal, average people, and majority finds the way google useful. When majority doesn't adapt to their changes, they will iterate. It's product development 101.

> The debasement of the brand. I'm talking about the non-stop cutesy-pie logos. What if Coke did this?

Google isn't Coke, and Coke can't change its logos dynamically. And you know, your normal/average person doesn't give a shit about what is displayed at upper left - they care about the value the serviice provides. If Google is finding them things they want, cool.

And seriously, debasement of brand? When the 'Les Paul' logo came out, in almost every office in the world, and in almost every house which has a connected computer, there was at least one person excitedly telling someone else about the logo. A million dollar advertising campaign won't have got Google this much publicity.

> Very public flops outside their area of expertise. Google+, etc.

Too early to tell. But what does it matter to Google search? Google can deliver 100 flops a year. I will stick to search as long as search works for me.




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