>The company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou. In 2014, Shein acquired Romwe, another Chinese e-commerce retailer, making it a "fully integrated retailer." In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram.
Shein seems to be a frontend to the Chinese clothing industry. They are faster and cheaper than traditional retailers, which should include Uniqlo. If Uniqlo wants or has to compete, they have to build a similar platform in a fraction of the time.
Maybe they also want to expand into virtual reality and such, then they have to become a software company. After all, they sell fashion and not textiles. If people spend their money on hats and armor in games, then they have to be there, and not in a shopping mall.
>The company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou. In 2014, Shein acquired Romwe, another Chinese e-commerce retailer, making it a "fully integrated retailer." In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram.
Shein seems to be a frontend to the Chinese clothing industry. They are faster and cheaper than traditional retailers, which should include Uniqlo. If Uniqlo wants or has to compete, they have to build a similar platform in a fraction of the time.
Maybe they also want to expand into virtual reality and such, then they have to become a software company. After all, they sell fashion and not textiles. If people spend their money on hats and armor in games, then they have to be there, and not in a shopping mall.
[1] https://en.wikipedia.org/wiki/Shein_(company)