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> Microsoft just never recovered from just how bad the XBox One launch

They just completely lost me to their branding strategy from that point. If I can't keep track of which console name does what, it's going to take something really compelling to make me pay attention. I'm still not actually sure what the PS5 competitor is even called.




The XBox branding department are big fans of The IT Crowd and completely unaware that it is a comedy. https://www.youtube.com/watch?v=ab8GtuPdrUQ




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