Exposure in this context means “the right to set up your stall in Apple’s market and sell to their customers.”
It might have been more precise to say “reach” but at the end it’s semantics.
You not paying for “publicity” in a marketing sense you’re paying for high-value shelf space in a store that brings in a lot of customers — iOS devices.
If MS wants to charge publishers 30% for all sales done on Windows then power to them.
You not paying for “publicity” in a marketing sense you’re paying for high-value shelf space in a store that brings in a lot of customers — iOS devices.
If MS wants to charge publishers 30% for all sales done on Windows then power to them.