Very nice. I just went through the process of picking a health insurance plan using ehealthinsurance.com, and it was a bit of a pain.
The one thing that would have made things a lot easier for me is being able to sort by out-of-pocket maximum. I wanted a high-deductible, HSA-compatible plan, and so having a low out of pocket maximum was my number one criteria.
I wonder how many people actually know what they want in a health insurance plan? There are a huge number of options, and it's hard to know what's important. The guidance I found on the web tended to be generic, rather than targeted at the type of plan I wanted (major medical).
Perhaps you could outline a few broad plan types, explain the advantages, and allow users to pick one?
For example, I would have picked a "major medical plan", and it would have shown me plans that have solid out-of-pocket maximums that aren't much higher than the deductible. The data displayed for each plan would highlight differences between those plans (e.g. HSA-eligible) that might not be so important to a another plan type (e.g. full service plans).
The one thing that would have made things a lot easier for me is being able to sort by out-of-pocket maximum. I wanted a high-deductible, HSA-compatible plan, and so having a low out of pocket maximum was my number one criteria.
I wonder how many people actually know what they want in a health insurance plan? There are a huge number of options, and it's hard to know what's important. The guidance I found on the web tended to be generic, rather than targeted at the type of plan I wanted (major medical).
Perhaps you could outline a few broad plan types, explain the advantages, and allow users to pick one?
For example, I would have picked a "major medical plan", and it would have shown me plans that have solid out-of-pocket maximums that aren't much higher than the deductible. The data displayed for each plan would highlight differences between those plans (e.g. HSA-eligible) that might not be so important to a another plan type (e.g. full service plans).