If you don't like the landlord, don't move into the building. It's not the only building in town, but just the one with the most lucrative customers. If you want them to be your customers, you gotta pay to play.
I bought an iPhone before I knew about the fee. This is like the landlord telling me there's a 30% convenience fee on paying rent after I've signed the contract.
You're now complaining that a BMW costs more than a Toyota. Shop where you can afford. You know how the prices are not too high? People are buying apps left, right, and center.
If you don't like the landlord, don't move into the building. It's not the only building in town, but just the one with the most lucrative customers. If you want them to be your customers, you gotta pay to play.