> The same way free-to-air TV pays for itself - adverts. Either a couple of ad breaks in the film, or rotating watermarks on screen throughout the film.
Please no. Watching La vita è Bella[1] or a Clockwork Orange[2] and being interrupted by an ad for toothpaste or a theme park would muddy the experience. That model would make most good films unpalatable. Were that the only legal way to consume movies, piracy would continue to exist for cuts without ads.
Do note that the US model of having ad breaks during an episode of a TV show isn’t in use all over the world. In Portugal, breaks happens between episodes but are longer.
Agreed, but how else would you release a "free" version of a movie that funds itself as per the parent comment? Watermarks are probably the optimal solution, but people are used to advert funded TV/movies.
Please no. Watching La vita è Bella[1] or a Clockwork Orange[2] and being interrupted by an ad for toothpaste or a theme park would muddy the experience. That model would make most good films unpalatable. Were that the only legal way to consume movies, piracy would continue to exist for cuts without ads.
Do note that the US model of having ad breaks during an episode of a TV show isn’t in use all over the world. In Portugal, breaks happens between episodes but are longer.
[1]: https://en.wikipedia.org/wiki/Life_Is_Beautiful
[2]: https://en.wikipedia.org/wiki/A_Clockwork_Orange_(film)