I'd like to see a study/some evidence that shows that Pandora has low ROI. For the business I'm at now, it has just about the best ROI of any ad source. (obviously I can't go into too much detail here)
As for DJs, did the author completely forget about 'older' streaming internet radio? There are tons of stations that stream music, curated by live people. If people truly wanted great DJs to pick out their music for them, why haven't any online streaming stations taken off the way Pandora has? (or any of the others)
Further, the author says modern rock music is bland etc. That reads more like a criticism of modern rock music, and less like there's a lack of big ideas in music. I'm not familiar enough with modern music in general to say anything on it myself, but perhaps the 'rebellious youth' have moved on from rock?
If people truly wanted great DJs to pick out their music for them, why haven't any online streaming stations taken off the way Pandora has?
Basically because of the changes made by CARP to webcasting royalties. At least one stream I used to listen to almost 10 years ago had to shut down because royalties were unaffordable for them.
As for DJs, did the author completely forget about 'older' streaming internet radio? There are tons of stations that stream music, curated by live people. If people truly wanted great DJs to pick out their music for them, why haven't any online streaming stations taken off the way Pandora has? (or any of the others)
Further, the author says modern rock music is bland etc. That reads more like a criticism of modern rock music, and less like there's a lack of big ideas in music. I'm not familiar enough with modern music in general to say anything on it myself, but perhaps the 'rebellious youth' have moved on from rock?