I'm pretty sure there is less organic content in proportion today than before, first because monetization wasn't in fashion, it was less common/accessible, but also because people who make organic content are fighting with SEO focused people who monopolize attention time / steal & rewrite organic content very efficiently. Less people viewing your organic content = less motivation to spend time on it.

If only we could send all these money obsessed intermediaries & creators to an island somewhere, left to scalp & scam & plagiarize each other out.