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Three problems here.

1. Skewed incentives. A company that buys "organic" product placement wants to show it in the best possible light, and increase sales. They don't need an impartial review, so the blogger has a hard time to produce one.

2. Fragility and failures. Affiliate links expire and don't get updated. Ads point at things no longer available. Ads spend an inordinate amount of resources on the viewer's machine. Targeting is inaccurate, despite incessant attempts to track and correlate users' profiles.

3. Direct payment is rarely an option! I personally would greatly appreciate an option to pay $1-2 and read an impartial review of something I'm planning to purchase. Maybe even $5-7 for expensive stuff. But there are very few places that offer this. Those that do try hard to peddle a yearly subscription. Also, it appears that I'm the minority, and the number of visitors willing to pay directly is too low to sustain the authors.

I still hope that it's Patreon and direct support by consumers what the future looks like, not corporate sponsorship and ads.



Right. We need direct payments to be an option. If someone is going to pay the reviewer, I'd rather it be me than the product manufacturer.

But I also agree that I think we're in the minority, and that most people won't do direct payments. I think this is the reason for the aggressive push for yearly subscriptions, because they know that a) it's hard to get people to pull out their wallet for each transaction, and b) it's hard to get people to come back to spend money in future transactions.

As much as I want a general micropayments system, I know that even I will spend more cognitive effort than I should when deciding something like "will this article be worth 10 cents to me?" The difference between $0 and even $0.01 is emotionally very large.


> As much as I want a general micropayments system, I know that even I will spend more cognitive effort than I should when deciding something like "will this article be worth 10 cents to me?" The difference between $0 and even $0.01 is emotionally very large.

That’s my concern as well: I like the idea in theory but al increasingly thinking the reason past attempts have failed is that it’s more of a mirage than a stable alternative. Advertising has worked better for people with no money, people who disagree about what your content is worth, people who want to see before they pay, people who say they want to see before they pay but will cheat, people who don’t want to be constantly asked to make financial decisions, people who don’t want potential surprises of their kid/roommate/etc. uses their computer, etc. That’s definitely not saying that the status quo is great but it avoids a lot of failure modes which immediately become roadblocks if you’re asking people for money.

This has real societal consequences, too: we’d be much better off if the average person got their news from the NYT, WSJ, Economist, etc. but those sites have paywalls while a lot of less principled journalism to outright propaganda is free. I really wish we had a more convincing story for how to support things like that but it’s still unclear whether we do.


>we’d be much better off if the average person got their news from the NYT, WSJ, Economist, etc.

Man I don't know about that. In some ways, yes I agree with you. But in other ways I can't.

None of the major entities produces news and commentary from the labor point of view, for example. It's hard to get them to talk about media consolidation, news for profit, and a whole pile of other issues too, and it all boils down to a couple things:

1) AD driven models favor those who can buy the products and services pitched in the ADS

2) Conflicts of interest abound! The massive media consolidation we saw after the Telecommunications Act of 1996 really did a number on one of the basic dynamics we depend on, and that is many owners, many models, competition all tended to work as checks and balances. A small, indie house could run a labor story, or talk about Net Neutrality without having a conflict rooted in a big corporation not wanting to publish news and commentary that would impact it's bottom line in a negative way. Just one example.

Today, we've got investigative journalism relegated to niche players who are doing good, often quite expensive work that isn't being seen due to suppression and a misinformation problem that is not easy or cheap to solve.

Your point isn't invalid. I am saying it's more complicated than that.


I don’t disagree that there’s a lot to improve. I was just thinking from the very minimal perspective of how often they knowingly run outright propaganda. None have a perfect track record (Iraq & Judith Miller come to mind) but then I look at the outright fabrications people share on Facebook and that stuff is always free.

This is an easy way to get depressed wondering whether we can successfully navigate a global news environment.


It is depressing.

Those sites run propaganda :( Access journalism, Iraq as you mention, Russiagate... There are other examples not hard to find.

Kind of a mess really. When I was a kid, we had some class segments on news bias, and actually had to find and identify news and commentary, differentiate fact from opinion, and find pieces written from various points of view: labor, big business, left, right, etc... My own kids did not see any education of that kind. I did it.

I suppose another angle might be clarity. There is a lot of low clarity "news" being put out there. Fact and opinion are not clearly, nor easily, differentiated. That's a problem, and a major feeder to Uncle Liberty posting on FB...

I do feel competing with FB would be effective given some entity somewhere can get funded in a way that allows for a labor and or not pro-war point of view, and that's just as an example. Any meaningful differentiation that can contrast with the majors might work.

On the upside, global is actually a benefit! One thing people can, and I suggest they actually do, is get news from abroad. There does remain some of the older dynamic between nations and their various news services. It's possible to get a diverse take on the US that way, and it's what I do personally.




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