My two big beefs with the Google search results right now are these:
1) looks like low-quality linkfarms (like Taboola and that other one) have a big comeback, under the guise of higher-quality content, but Google doesn't give a fuck anymore since 2013 or so when they kept twiddling their algorithm to reduce all the SEO shit;
2) Google started using those low-quality linkfarms and listicles as sources for its "authoritative" onebox answers to your queries ("featured snippets", or "knowledge graph", or how they call it). You look for answers, you get those things front and center as if they are "the" answer. Don't look further. The so-called "deep web" seems no longer to be a thing.
Well, there's also this little problem that for some queries you can easily get a first page of results with one or two organic results and the rest being ads, but that's peanuts compared to the first two.
1) looks like low-quality linkfarms (like Taboola and that other one) have a big comeback, under the guise of higher-quality content, but Google doesn't give a fuck anymore since 2013 or so when they kept twiddling their algorithm to reduce all the SEO shit;
2) Google started using those low-quality linkfarms and listicles as sources for its "authoritative" onebox answers to your queries ("featured snippets", or "knowledge graph", or how they call it). You look for answers, you get those things front and center as if they are "the" answer. Don't look further. The so-called "deep web" seems no longer to be a thing.
Well, there's also this little problem that for some queries you can easily get a first page of results with one or two organic results and the rest being ads, but that's peanuts compared to the first two.