Too bad I missed out on that Chobani yoghurt deal Aisle50 recently ran. I wonder if writing an article like this was part of the deal to subsidize the price seeing as the co-founder of Aisle50 wrote this article.
Or possibly it's just how he found out about this person/company. (That's not an "or possibly" as in "or you're an idiot, here's the solution", it's a genuine "or possibly".)